Conversing cities: the way forward

Purpose – The purpose of this paper is to address the importance of conversing within cities, organizations and beyond, in order to adapt to the rapidly changing environment and promote co-operation, participation and with special reference to European cities. Design/methodology/approach – This paper brings examples and case studies of how the concepts of conversing cities has been and is being integrated into existing cities focusing on the future – youth, employment, education and quality of live as essential factors for the future prosperity of cities. Findings – With the rapid changes in society, economy and technology, not only business organizations need to adapt to the new reality but also cities. Conversing is an important part of adaptation – communicating, making contact, networking, sharing ideas, creating new knowledge. Originality/value – This article shows how interactions which have been formulated for organizations (businesses) can be relevant and essential to cities as living and changing units and shows how conversing cities have benefited and prospered.